Blog — Karmafy

Michael Schmidt

A/B Test of Charity in Dancing With The Stars

The Karmafy Freemium Philanthropy platform was A/B tested in mobile Match-3 game Dancing With The Stars developed by Exient. The extensive A/B testing period was conducted in 10 different countries during a 4 month period by letting half of the players see Karmafy while the other half did not.

Pressing the Right Buttons

Pressing the Right Buttons

Like most game developers, at Karmafy we take a keen interest in the psychology of motivation - how to encourage our users to behave in certain ways. Here is some background for our conviction that Karmafy’s unique combination of gamification and philanthropy is effective in enhancing user engagement and making the world a better place.