The Karmafy Freemium Philanthropy platform was A/B tested in mobile Match-3 game Dancing With The Stars developed by Exient. The extensive A/B testing period was conducted in 10 different countries during a 4 month period by letting half of the players see Karmafy while the other half did not.
Karmafy is happy to announce that the mobile game Dancing With The Stars now includes the Karmafy charity platform. After rigorous testing, Exient - the developer of the game - decided to fully roll out Karmafy.
Karmafy was one of the 10 chosen from over 100 startups, to pitch at the the Sigma Start-up Pitch 2018. Our Chief Evangelist, Dave Mariner, represented Karmafy on stage and delivered a brilliant pitch.
Like most game developers, at Karmafy we take a keen interest in the psychology of motivation - how to encourage our users to behave in certain ways. Here is some background for our conviction that Karmafy’s unique combination of gamification and philanthropy is effective in enhancing user engagement and making the world a better place.
The Karmafy platform combines the bottom line benefits of gamification and charitable giving - in our customers' apps. Our latest trial has greatly strengthened our belief that we deliver improved user loyalty, higher retention and better monetisation.
For the past week, I have had the immensely valuable opportunity to travel to Karmafy’s office in Malta, and experience the company firsthand through an internship. Taking on responsibilities including market research and the revision of business articles and marketing content...