Karmafy Freemium Philanthropy makes giving to good causes fun, free and for everyone. Charitable giving is free to the end user, and is funded from a portion of in-game revenues contributed by the developer. This revenue share is allocated according to player selection and engagement.
Karmafy pricing is based on a user opt-in model, so the developer only gets charged for players who choose a good cause and engage with Karmafy. Typically, this ballparks around 5%-8% of game developers revenue depending on user engagement of good causes.
The good causes and Karmafy are funded with a revenue share model between the developer and Karmafy. A 10%+10% charity+platform fee is charged on these players. The cost therefore varies between games but it usually ends up around 5%-8% of game developers revenues after VAT and fees.
As all Karmafy games so far have seen an increase in revenue between 10%-40%, the 5%-8% in revshare cost should be fully covered by the increase in revenue resulting in a net positive for the game developer.
The charitable distribution to each good cause is calculated at regular intervals for every game on the Karmafy Platform. The good causes receives their share of the charity pool for each of the games they are part of. A monthly or quarterly payment is then made if the total donation reaches a certain minimum amount.