The Karmafy Freemium Philanthropy platform was A/B tested in mobile Match-3 game Dancing With The Stars developed by Exient. The extensive A/B testing period was conducted in 10 different countries during a 4 month period by letting half of the players see Karmafy while the other half did not.
Charity in Games: Too Good To Be True?
Pressing the Right Buttons
Like most game developers, at Karmafy we take a keen interest in the psychology of motivation - how to encourage our users to behave in certain ways. Here is some background for our conviction that Karmafy’s unique combination of gamification and philanthropy is effective in enhancing user engagement and making the world a better place.